Mixing love and technology is really a reasonably brand new concept, in the usa alone, dating application consumption moved up from 11per cent to 33per cent within the last few 7 years. One software on the market, presently intended for more daters that are serious is Coffee Meets Bagel. We instantly noticed some ways that the UX and UI associated with the app may be enhanced to emphasize its USPs better.
Why Do Users Pick Coffee Meets Bagel?
CMB seemingly have used a stance that is rather anti-tinder/anti-swiping promoting it self being an software for lots more severe daters. The вЂsmart algorithmвЂ™ just shows users a quantity of matches per time which picks through to their choices and makes better guidelines based on that. Consequently, almost all of the users on CMB are millennial professionals that are working.
Upon interviews and contextual inquiries with a range users that fit this demographic, i came across the next to make a difference when it comes to enhancement.
вЂњWhat NowвЂ¦?вЂќ вЂ” Think Of Navigation
Knowing the movement by which users complete actions is crucial to the general quality of this software.